Presentation: Death of the Yellow Pages

As Nick posted in June, Avvo’s Conrad Saam offered some great online reputation management advice to the crowd at ROI 2010. While we previously had only the slide deck, here’s Conrad’s entire presentation. Well worth the 40 minutes – 50 when you include his 10 Things You Can Do in 10 Minutes.

Competition

1. Benchmark where you rank on Google for:
   • Your name
   • Your geo/specialty
2. Understand your website’s authority
   • PageRank
   • # of inlinks

Content

1. Ensure your geo/specialty is the focus of your homepage.
   • URL
   • H1 Tag
   • Title Tag
   • Content
2. Optimize your bio page for your name.
   • URL (www.website.com/bill-smith)
   • H1 Tag
   • Title Tag
   • Content
3. Remove your firm name from every title tag and rewrite them to focus on the specific page’s content.

Linkbuilding

1. Claim your Avvo profile and link to your website.
2. Make sure the links on your website are descriptive.

Technology

1. Are all of your pages indexed?
2. Type in yourwebsite.com into the browser toolbar.  Does it automatically redirect to http://www.yourwebsite.com?
3. Review all of your URLs for a ?, #, =, %.  If you find any, they can probably be optimized.